Wednesday, June 18, 2008

Not Quite the Adidas Slogan

Last night the NBA Finals ended in less that dramatic fashion with Boston chowdering a 40pt blowout of Kobe and his two first team all "Cic-ers"

After the game, always persistent Michelle Tafoya clamps onto KG and asks him, "NBA Champion. How does that sound?"

Kevin Garnett replies, "Man I'm so hyped right now. Anything is Possible. ANYTHING IS POSSIBLE."

Then he proceeds to thank a handful of nicknames, letters and acronyms that nobody in the viewing audience understands. But, that's not the point here.

The point is that KG is an adidas shoe and clothing monger and that their tag line is "Impossible is Nothing."

So, was KG stoked on the happenings and ready to down some Remy in Boylston? Or is he just a buffoon and completely butchered the adidas slogan that has been shoved down our throats that last year and a half.

Either way, Adi Dassler is turning in his grave today with the organic branding opportunity that could have been.

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