Tuesday, September 9, 2008

Goji Berry. En Vogue In 2009

Recently, it seems that we as consumers have been bombarded with a hot new berry or fruit every year. Theses berries tote health benefits galore and social superiority aplenty.

In 2006 it was the campaign for the Blackberry (not the mobile device). 2007 we saw the rise of the Pomegranate . In '08 it was Acai (AH-SA-EEE). Be sure not to get that wrong phonetically at whole food or else risk a verbal lashing by the dude with spacers in his ears in the produce department.

I've been hearing rumblings within the health conscious community, Diageo, Jamba Juice cashier and grocery network that next year we are going to see a full court press for the Goji berry.

What really kills me about this is that its seemingly arbitrary and every yearly winner seems to burst on the scene as the best antioxidant, along with the highest amount of physically allowable daily recommended vitamins in the world. There are nutrients in these berries that haven't even been invented yet.

1 comment:

Jenna said...

wow, TQLE has had a good surge this week! i miss overheard conversations though, you guys rly should try to hear more of those.

dried goji berries fly off the shelves at sundance natural foods store in eugene. also, you can now drink goji berry green tea, brewed at YogiTea, also in Eugene: