Thursday, October 2, 2008
Hyped For Hypercolor, Maybe Not So Much
For those of you who dorked out through your grade school years and missed out on the Hypercolor t-shirt fad, I feel for you.
The Hypercolor shirt, purchasable only at Nordstrom and Lads and Lassies in Portland for the first year of distribution, was a clothing line that changed color with heat. For all you physicists (Bvarv) out there, they contained thermochromic pigment which chameleons between two colors when exposed to either warm or cold temps.
These shirts were it. There were cooler than Stussy and Mossimo (now selling at Target). They're more unique and less risque than Big Johnson and not as idiotic as No Fear (He who dies w/ the most toys still Dies!!!!!).
Recent reflection on some of the little things that made my childhood rock (Muscle Men, Battle Beasts, Hot Wheels, Moon Boots) led me to recall the Hypercolor and drove me to investigate and see if they are still around in any capacity.
And they are! Kind of...
The Hypercolor website says under construction, but upon harnessing my inner Zetetic and contacting their corporate umbrella, I found that nothing is imminent. No new clothes. So we're f'd. What I mean is I'm f'd, or at least my vision on showing up at the next party with the hypercolor nostalgia dream is shot.
Mind you, there is no way I'm buying one off ebay for $50 and running the risk of purchasing a twenty year old shirt that some guys mom put in the dryer at HIGH and toasted all the thermochromatic pigments.
However, coincidence of all coincidence, there I find myself at American Apparel later on in the same afternoon and Im looking for a Gold one-piece for a poiformance and I overhear the clerk remark, "Zain, I can't, I mean, I CAAAAAAN'T wait for the hypercolor line to show up.
Hold the Phone!! That guys name is Zain!?!? And, AA is getting a hypercolor line! My lord, by the time those show up, they are already going to be passe. Every single hipster doofus in the world is going to be hyped from day one. I can just see it now, after the AA hypercolor line, next we'll see the slap bracelets.
So, the question begs answering, "will it be cool to rock the nowtro '08 Hypercolor line from American Apparel?" What about if you don't don an (un)ironic moustache?!?!?!